The problem with traditional social media tools

Most social media management platforms were built for execution:

• Scheduling posts

• Managing multiple channels

• Reporting basic metrics

They work well for publishing at scale, but they leave a gap between data and decisions.

What traditional tools do well

• Centralize posting and scheduling

• Provide standard analytics dashboards

• Support multi-channel publishing

For many teams, this is necessary but not sufficient.

What traditional tools don’t do

• Explain why content performs the way it does

• Adapt recommendations to your brand voice

• Reduce strategic workload

• Proactively suggest improvements

Teams are left to interpret data manually, often under time pressure.

What “agentic” actually means in practice

Celma is built as an agentic AI, meaning it:

• Understands your brand context

• Analyzes content performance automatically

• Connects insights to concrete actions

• Supports ongoing improvement, not just reporting

Instead of asking, “What happened last week?”, Celma helps answer, “What should we do next?”

Who Celma is for (and who it isn’t)

Celma is a good fit if:

• You are a mid-market or enterprise brand

• Your marketing team is lean and overloaded

• Brand consistency across channels matters

• You want insights, not just dashboards

Celma may not be a fit if:

• You only need a simple scheduling tool

• You don’t analyze or optimize organic content

• You’re looking for fully automated, hands-off posting